CRM

Customer relationships are the life blood of your business as are the tools to effectively manage these relationships. Synergy Technology takes into account that companies require  cost effective, highly scalable products but also eliminate the need for prolonged implementation processes, high costs for training, customisation and maintenance.

The major benefit of CRM can be the development of better relations with your existing customers which can lead to:

• Increase sales success through better timing by anticipating needs based on historic trends
• Identifying needs purely based on specific customer requirements
• Cross-selling of other products by highlighting and suggesting alternatives or enhancements
• Filter customers on a prioritised basis – lead, prospect, etc
• Deliver consistent, efficient customer service
• Make informed, agile decisions
• Share information
• Automate business processes
• Integrate across your business
• Ensure rapid return on investment

More effective marketing of products and services through:

• Effective targeted marketing communications tailored specifically at customer needs
• A personalised, highly relevant approach and the development of new or improved products and services in order to secure more business in the future

The overall benefits:

• Enhanced customer satisfaction and retention
• Increased value from your existing customers and reduced cost to serve, increasing your overall effeciency and reducing total costs of sales
• Improved profitability through the ability to prioritise

Synergy Technology is a leading proponent of both the MICROSOFT CRM and SUPEROFFICE suite of products.