A tailor made CRM solution sets the business sailing
Contender UK is a supplier to the sailcloth, marine, outdoor and recreational fabric market. It is a very niche market and much of a lifestyle market but it’s one that we love and we’re interested in and have a passion for.
Alastair Shires owner at Contender UK and Tim Pearse, Manager, share their stories on the implementation of an IT and CRM system into Contender UK with professional technical support provided by Synergy Technology, and subsequently praising the positive results of adopting the CRM system for use by their growing team.
“We offer a more personal service, we are a fairly small concise team here but we all know our product range very well, and many of us use them in some form or other so we are familiar with them, and that’s really the main difference as we can offer a degree of an individual service – to understand what the customer’s request is and tailor our solution accordingly.
We first started using SuperOffice back in 2003, so some 13 years ago. One of the main problems of growing was making valuable information available to everybody as we grew. It was also compounding, becoming more and more difficult as the team grew.
The IT literacy was a big issue for us because we did not have any IT, so it was a massive step forward to put it in.”
Synergy Technology had been instrumental in implementing our IT systems and ensuring that we maximise the effectiveness of SuperOffice within our business. The Synergy Technology team really has made this a success for us and also SuperOffice as a product. They have supported Contender UK above and beyond what is expected at times and provide ongoing excellent technical support and guidance, continually encouraging us as partners to get the most out of the CRM system.
“SuperOffice is great for the staff, because it requires little training and is completely intuitive. It is simple to use and the big benefit is they get a benefit when they are using it, so they use it.
Primarily it’s a contact database but also gives us a full history of specific activities, so quotes and outstanding queries with a customer – we can quickly look that up and reference it. We also use it to run all the scheduling and resource management for our C360 cutting service.
And we also do promotional emails promoting new products and shows that we are attending. I think my favourite feature is the sheer simplicity of SuperOffice, that is the killing feature for me.
At the end of the day we are operating in a market that is very personal, our customers are almost bespoke tailors making sails, covers and fabricating architectural shapes to fit. For them and us it is about understanding personal needs and providing a personal and tailored solution.
As we’ve recruited and got more people involved over the years they have all remarked how easy to use and valuable SuperOffice is.”
I’d recommend everyone to have a look at SuperOffice and I can wholeheartedly that say it’s the only piece software that we have ever bought that does exactly what it says on the tin. Alistair Shires, owner, Contender UK.
With 15 years’ history in the CRM market, Synergy Technology is now one of the largest SuperOffice partners in the UK. Driven by a passion for customer relationship management, Synergy Technology is dedicated to providing software that supports the individual user to achieve stronger sales, marketing and customer service productivity. To get started with your CRM system contact Synergy Technology today on 0345 456 0050.